Tourism has become a booming industry across Appalachia, bringing new money and attention to towns once overlooked. Festivals, hiking trails, and scenic vistas are drawing crowds from across the country. But while the economic boost is welcome, locals are divided over whether tourism is a true blessing or simply a burden in disguise.
“I love that people want to visit our home,” says Bethany Price, who owns a small shop in Boone, North Carolina. “But our rents are skyrocketing, and it’s harder for locals to live here.”
Others feel tourism has become a lifeline for struggling Appalachian communities. “If it weren’t for visitors spending money, half the stores on Main Street would be closed,” says Rick Miller, who runs a local tour business. “It’s keeping people employed.”
Still, concerns persist. Many residents feel that the region’s small towns are being transformed into entertainment hubs for outsiders, threatening local traditions and ways of life. Traffic congestion, rising property values, and an erosion of community identity are among the biggest complaints.
Local leaders are trying to strike a balance. Some towns are exploring limits on vacation rentals, while others are creating events aimed specifically at locals to help preserve community spirit.
Despite differing opinions, one thing is certain: tourism is here to stay in Appalachia. The challenge lies in ensuring it benefits everyone—without sacrificing the character and culture that make the mountains unique.
